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MindClick’s custom sustainability research programs are based on our on-going national segmentation study, The MindClick Consumer Global Warming Monitor (GWM). As the lens through which our brand-specific studies are measured, the GWM monitors U.S. consumers’ views about global warming and the resulting impact on their purchase habits, perceptions, attitudes, and behaviors. The first monitor of its kind, MindClick’s groundbreaking GWM has uncovered six distinct segments explaining U.S. consumers’ attitudes and opinions about global warming.
Created in response to questions raised by industry leaders, MindClick’s GWM is providing business executives with target consumer insights to guide their “green” strategies. The Monitor is compiled from a broadly representative sample of U.S. consumers age 18+. Interviews are conducted online via email invitation sent to members of the permission-based, nationally-representative consumer panels.
The MindClick Audience Meter™
The MindClick Website Meter™