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As principals of The MindClick Group, Inc., JoAnna Abrams and John Burshek lead an award-winning global market research and strategy team that specializes in transforming consumer feedback into practical, actionable answers to core business questions. Abrams and Burshek are recognized as marketing research experts and innovators. Prior to founding MindClick, Abrams, a graduate of The Harvard Busiess School, led food marketing and brand management divisions at Taco Bell, Wolfgang Puck and Nestle. John Burshek is a 20 year veteran renowned for his development of statistical advances in measuring commerce and advertising success, product/concept feasibility and price elasticity. He is widely known as the founding father of internet-based consumer satisfaction testing and web site usability optimization.
JoAnna Abrams, Founder & CEO
John Burshek, Chief Research Officer