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As principals of The MindClick Group, Inc., JoAnna Abrams, Roberta Berrent and John Burshek lead an award-winning global market research and strategy team that specializes in transforming consumer feedback into practical, actionable answers to core business questions. Abrams, Berrent and Burshek are recognized as marketing research experts and innovators. Prior to founding MindClick, Abrams, a graduate of The Harvard Business School, led food marketing and brand management divisions at Taco Bell, Wolfgang Puck and Nestle. Prior to co-founding MindClick, Berrent led entertainment marketing and management teams at companies including ABC and The Walt Disney Company. John Burshek is a 20 year veteran renowned for his development of statistical advances in measuring commerce and advertising success, product/concept feasibility and price elasticity. He is widely known as the founding father of internet-based consumer satisfaction testing and web site usability optimization.
JoAnna Abrams, Founder & CEO
Roberta Berrent, Co-Founder & COO
John Burshek, Chief Research Officer